MARCH 2020
For this project I developed a new brand and packaging prototype for Cuties, an engineered mandarin that is easy to peel and are healthy snacks for kids, and I aimed it towards young adults who want to have an elevated fruit experience. Ora is a brand focused on sustainability through the use of cardboard, removing a reliance on plastic mesh bags. The package and smaller portion is designed to be more appealing, modern and approachable to young millennials, while still fitting in with their lifestyle.
Process Book
Dieline
